We’re enabling people To choose extra nutritious meals and drinks.
Serving to people make greater meals decisions
We now Want to make it simpler for people to stay properly by consuming scrumptious, greater-for-you meals. Constructive vitamin and fortification Clarifys how we’re persevering with To current nutritious merchandise. On prime of this, we’re taking movement to encourage people to make greater meals decisions, Similar to by way of our proof-based mostly, behaviour-change programmes and accountable advertising.
We confacetr we Ought to be promoteing wider change, so we’re wanting On The huger picture too And dealing with completely differents on The biggest Method to make our food regimens extra sustainable.
Our strategic strategy to vitamin
Our objective is to be nothing Decrease than a World-Class Strain for Good in Food. Through our Future Foods ambition, we’re assisting people transition in the direction of extra healthful food regimens, wright hereas On The identical time reducing the environmental influence of the meals chain.
Enabling a Nutritious food regimen by way of our merchandise
Our Future Foods Commitments information our product enhancement, assisting to make extra healthful decisions simpler.
Making sure our meals are pretty worthd and entryible to all
By conveying our merchandise inside revery of extra people worldwide, we assist households of all income ranges eat nutritious, pretty worthd and various food regimens, collectively with extra plant-based mostly meals and decisions.
Bringing pretty worthd, nutritious put together dinnering to communities
Over time, we’ve developed efficient healthful consuming programmes. We assist to deal with an recognized native food regimenary need in weak populations, and work in companionship with speciaitemizings, native authoritiess and NGOs.
Our fashions are recognised and trusted For his or her extreme quality and meals protectedty. As such, they play An important position in partaking eatrs in our programmes.
Offering inspiration for healthful meals by way of recipes
We’re empowering people to put together dinner straightforward, healthful meals with various components That are relevant For numerous life and price ranges. Lots of our merchandise are put together dinnering aids, Similar to inventory cubes and seasonings, which encourage people to create pretty worthd meals and primarytain away from meals waste with The assist of our recipes.
Our 100,000 scrumptious and healthful recipes Can be found on devoted web websites, our fashions’ pages and on merchandise’ again of pack, As properly as to to our expert clients.
Making sure our meals are pretty worthd and entryible to all
We Have To make sure That everyphysique has entry to pretty worthd, tasty and nutritious meals. This suggests combating the inequalities people face in entrying healthful meals. As incomes Discover your self to be extra polarised and inequalities deepen, we see this as essential – and pressing – and we’re working with completely differents So as To deal with this.
3 billion people can’t afford healthful meals
Based on the Food and Agritradition Group (FAO), even The most value efficient Nutritious food regimens are out of revery for Higher than 3 billion people.
And the World Food Programme says that this disadvertvantage influences people in developed nations, As properly as to rising and creating markets. To show our dedication to taking movement, we signed the Zero Hunger Private Sector Pledge Through the UN Food Methods Summit 2021.
Study the Zero Hunger Private Sector Pledge
A resilient And pretty worthd meals system Is essential
With the World Enterprise Council for Sustainable Development (WBCSD) and eight completely different leadverting corporations Within the meals and agritradition worth chain, we’ve revealed a paper extremelighting the alternatives for the private sector To assist construct meals system resilience and enhance the affordability of nutritious meals.
It embraces case research displaying how stakeholders aprolongedside meals and agritradition worth chains can collaborate To reintypeationrce the affordability and entryibility of meals.
As Unilever, we’ve proven that affordability Is usually advertdressed by way of the healthful consuming programmes we design To fulfill the wants of weak populations, programmes Similar to Knorr Nutri Sarap Within the Philippines and Royco Nutrimenu in Indonesia.
Study WBCSD’s Food Affordability paper
We’re advertdressing affordability and entryibility The world over To current people a selection in whOn they eat. We Do this by way of our product supplyings, gross sales channels, education programmes and, Really pricing.
Food processing assists To enhance the shelf Lifetime of meals, giving people entry to protected, pretty worthd, useful and nutritious meals. It furtherly reduces meals loss and waste – For event, dry merchandise have An extfinished shelf life (which furtherly contrihoweveres To crconsuming them extra pretty worthd). But tright here’s nonethemuch less a notion that processed meals are much less nutritious. We’re continuously enhancing the vitamin of our merchandise: Our place on processed meals Clarifys extra.
To assist enpositive good vitamin Is out tright here to all, We current our merchandise throughout a full differ of useful resale prices and package deal sizes, from small sachets to huger household packs. Examples embrace Maizena’s and Horlicks’ fortified drinks, Knorr’s worth pack soups, mealmakers and Rinde Mas meat extfinisher seasoning, As properly as to Royco’s single-serving seasonings. We furtherly promote our meals by way of worth channels, and contrihowevere to meals financial institutions by redistrihowevering surplus inventory Which might completely differentwise have gone to waste.
Using revolutionary ‘final mile’ distrihoweverion channels, Similar to our prolonged-working Shakti mannequin, We will get our merchandise immediately into eatrs’ palms and, On The identical time, supply steerage on The biggest Method to eat a stabilityd food regimen on An reliable price range.
The significance of pricing
Strategic useful worth placeing and Fairly a Little bit of pack sizes permit us To raised stability supplyings throughout our portfolio, enabling entry to our merchandise for extra people. For event, in Turkey, we supply ice lotions that differ from pretty worthd fashions, Similar to Twister, to premium-worthd Magnums. The exact worth paid by eatrs and eatrs might differ As a Outcome of Of retailers and distrihoweverors indepfinishently making use of Their very personal worth insurance coverage policies.
By innovating throughout the useful worth differ from our premium to our pretty worthd differs, and for Fairly a Little bit of channels collectively with primarystream and worth, We will convey our merchandise inside revery of extra people, to serve households of all income ranges. We’ve rolled out this mannequin throughout completely different areas and product packages.
Aprolongedfacet pricing, worth is equally important And by way of our recipes we encourage people to create pretty worthd meals. Lots of our merchandise are what we name ‘mealmakers’, Similar to inventory cubes, which contrihowevere To crconsuming even primary meals scrumptious by advertding flavour and goodness to a dish.
Reverying distant spaces: the final mile problem
In some nations, we found that conventional distrihoweverion channels merely have beenn’t reverying people in distant spaces. So we developed a community of small-scale retailers To assist us enhance people’s entry to extreme quality, pretty worthd merchandise.
Shakti – our micro-entrepreneur community
Shakti in India is our prolongedest-working event of a micro-entrepreneur community. Since 2001, we’ve educated over 160,000 women in low-income rural communities throughout 18 states To behave as gross sales brokers Within their native villages.
Outfitted with teaching on Industry expertise and product intypeation, these micro-entrepreneurs promote meals, house And private care merchandise. They Clarify The biggest method To make the most of them too, imparting useful intypeation on primeics Similar to vitamin and hygiene practices.
We’ve expanded our Shakti mannequin To Obtain Fairly A pair Of nations collectively with Colombia, Nigeria and Pakistan, tailoring it To go well with native circumstances and ensuring we get This vital ‘final mile distrihoweverion’ proper. And in Egypt, Enterprise Zeinab is empowering women To Obtain rural eatrs by assisting them set up Their very personal grocery companies.
Ancompletely different event Of accelerating entryibility And completely different people’s incomes is Knorr’s roofprime farms advertising campaign, Which May even be in Egypt. This created A mannequin new Industry mannequin, assisting people to Arrange sustainable and promatchable roofprime farms, as Clarifyed Within the video under. It gained a coveted Silver Lion On the Cannes Lions Worldwide Pageant of Creativity in 2021. Initiated in Cairo, the advertising campaign is now scaling up nationwide with assist from the Egyptian authorities.
We furtherly labored with BoP Innovation Centre to create ASPIRE
(PDF 450.64 KB) . That is typinamey a information To assist us and completely differents make faster, greater decisions in making use of revolutionary options and investments, with the objective of scaling up inclusive distrihoweverion fashions like Shakti. We’ve used it To take a Take A look at typical vitamin wants – extra iron For event – so We will focus our product supplying So as To deal with these wants – On this case, with iron-fortified inventory cubes And by way of our Rework companionship, we’re purposeing To assist 15 million people in sub-Saharan Africa, Asia and Latin America achieve entry to Providers Which have been proven To reintypeationrce well being, staylihoods, the environment or properlybeing.
While we do all We will to get our product pricing and distrihoweverion proper To assist people entry nutritious meals, that’s solely half the problem. People nonethemuch less need the inspiration and expertise to put together dinner healthful meals, so we furtherly current stabilityd recipes To assist them construct Nutritious food regimens.
Bringing pretty worthd, nutritious put together dinnering to communities
Through our healthful consuming programmes, we’re purposeing To Obtain weak people. Food insecurity has completely different ranges. For some, It’d imply problem in With The power to entry Fairly a Little bit of pretty worthd components. For completely differents, It’d imply With The power to afford a extra stabilityd food regimen however lacking The expertise, intypeation and mannequins to convey out Definitely one of the biggest Within the meals They will afford.
We’ve developed Fairly a Little bit of healthful consuming programmes, providing vitamin systemkits For people, caregivers and group put together dinners in places wright here Help is required In all probability the most.
The fundamentals of our healthful consuming programmes
Wright here we really feel our merchandise, recipes and systemkits May assist current options To clearly recognized vitaminal wants, we collaborate with companions on The underfacet, Similar to authorities organisations, NGOs, retailers and Industryes, To assist deal with them. We use Fairly A pair of factorary guidelines to design and run efficient programmes.
An recognized vitamin need
Our healthful consuming programmes purpose To assist repair An space food regimenary concern recognized by a authorities and/or well being authority.
Culturally and regionally related
We enpositive our programmes are Based on native tradition and tastes. We draw on the expertise of native companions To assist design and implement our programmes.
Out tright here And pretty worthd components
Often our healthful consuming programmes goal lower-income households. It’s important subsequently that key current components useful in our programmes Have to be regionally available, nutritious And pretty worthd.
Aligned with food regimenary ideas
We then Make positive that recipes and meals education are aligned with nationwide food regimenary ideas. Our native vitamin speciaitemizings liaise with key authorities and/or vitamin companions, who give their seal of approval for the menus proposed, enabling them to be advertopted by native Industryes implementing the programme.
Focused mannequin promovement
It is then the job of our trusted fashions To promote the programme to the Viewers. Our fashions play An important position in assisting people advertright here to the programmes since They’re recognised and trusted For his or her extreme quality and meals protectedty, That are not On A daily basis a given in some parts of the world. Experience has proven that mannequined behaviour-change programmes are efficient in elevating eatrs’ consciousness of healthful consuming and enhancing their vitamin habits and put together dinnering expertise. And to scale up our programmes effectively, We typinamey advertopt a “traWithin the trainers” strategy.
Monitoring and evaluation
Lastly, we primarytain monitor of the programme’s progress and influence Together with companion Industryes.
Bringing our guidelines to life
Bringing our guidelines to life
Listed right here are Simply a few circumstances of the programmes we run Across the globe.
Knorr Nutri Sarap purposes to deal with hunger and malvitamin Within the Philippines by empowering mom and father To assemble healthful consuming habits For his or her youthfulsters and diversify their household’s food regimen, particularly in money-strapped communities.
Since 2019, Royco’s Nutrimenu workretailers have been inspiring caregivers To reardiffer nutritious and price range-frifinishly meals with iodine-fortified merchandise So as To deal with baby stunting.
Knorr South Africa is working in schools To reintypeationrce the meals that youthful youthfulsters eat all by way of school hours, displaying how plant-based mostly meals Might be tasty and nutritious, wright hereas primarytain away froming meals waste.
Mujeres en Accion is our Unilever Food Solutions’ programme to upskill volunteer women put together dinners in group kitchens in Argentina.
Prabhat’s Poshan Saathi programme focuses on the well being and properlybeing of Indian women, educating them Regarding the significance Of fantastic vitamin.
Knorr confacetrs that healthful, nutritious meals Ought to be entryible And pretty worthd to all. Working with companions, it’s conveying this objective to life Within the shops and communities we serve.
Tackling meals insecurity Is essential for communities
Food insecurity is on the rise Across the globe. We’re advertopting Fairly a Little bit of strategyes to deal with this pernicious problem, assisting on A daily basis work in communities As properly as to disasters and emergencies.
For event, Within the US, we’ve expanded our work with indigenous And completely different people of colour communities, which conventionally are disproportionately affected by meals insecurity. For event, Knorr and UnidosUS, the nation’s hugest Latino civil propers and advertvocacy organisation, are working collectively on A mannequin new research. This will supply a deeper understanding of the stays And wants of Hispanic people in rural spaces. The findings will assist options for enhancing The regular of their food regimens and their entry to nutritious meals. This advertopted our #FeedTheVote advertising campaign, which assisted Latino communities entry the vitamin they deserve.
Knorr US is companioning with The Food Perception for the third yr working, matching donations To assist enpositive college students learn to put together dinner To permit them to take pleasure in healthful meals For all times. And we’ve teamed up with Boys & Women Golf equipment of America To promote important put together dinnering expertise to over 4.3 million youthful people all by way of non-school hours.
In the Philippines, we’re assisting Kain Tayo, A private sector, multi-agency initiative That currents nutritious meals and runs vitamin durations in In all probability the most underserved communities of the nation. It’s agained up by A tutorial YouTube collection and Nutrition Journal that assist mom and father Uncover strategies To current their youthfulsters with nutritious meals.
Even On the earth’s richest nation, too Many people go hungry or lack entry to healthful meals. This was madverte worse by Covid-19, and our fashions are taking movement To assist people entry healthful, scrumptious And pretty worthd meals.
Hellmann’s objective is to Make Type, Not Waste and Through the 2022 Super Bowl, For event, the mannequin launched the Tackle Food Waste advertising campaign, which noticed us current 1 million meals to Feeding America. This raised consciousness of The need So as To deal with meals waste, and Get monetary financial savings, the planet And completely different people’s well being Within The tactic. And Hellmann’s Make Type, Not Waste plattype purposes To Obtain 100 million people, promoteing greater vitamin wright hereas assisting them wrestle meals waste.
Throughout the summer time of 2022, our Hellmann’s Fridge Evening time bus went on tour with Walmart To level out households The biggest Method to craft scrumptious meals with perishable meals they alreadverty hadvert Out tright here. We piloted our first huge-scale scientific research And located that Individuals who accomplished our 4-week Fridge Evening time behaviour-change programme lowered The quantity of meals they threw amethod by 46%. As properly as, Each time somephysique accomplished a Hellmann’s Fridge Evening time problem, we donated An further meal to Feeding America.
Our Fridge Evening time programme embraces ideas Similar to weekly Use-Up days and ‘Flexipes’ (versatile recipes) which assist people flip left-behind components into straightforward-to-put together, nutritious meals. We’ve created it as an app in English and Spanish with free acquire for iOS and Android, enabling Fridge Evening time To Obtain households Throughout the place Within the US and Canadverta.
Past the programmes That focus on the wants of particular populations, we furtherly supply recipe web websites and healthful consuming advertising campaigns that encourage everyphysique to eat greater.
Inspiration typinamey starts with a recipe
One Method to encourage house put together dinnering Is by way of our on-pack and on-line recipe ideas. Our Healthy Recipe Framework
(PDF 1.28 MB) makes positive these are Based on our Highest Dietary Requirements
(PDF 541.26 KB) and based mostly on professional recommfinishations.
We replace a financial institution of Higher than 100,000 scrumptious recipe ideas Yearly, collectively with primary packages, facet dishes and desserts. For Ramadvertan, For event, Knorr in Turkey created 11 Nutritious Ramadvertan Plates, with nourishing recipe ideas To assist primarytain people really feeling full and energised all by way of their fasting days. All our recipes purpose to encourage inventive, tasty and nutritious put together dinnering, And typinamey embrace on-pack buying itemizings and put together dinnering ideas.
We’re assisting people to ‘reclpurpose their kitchens’, making healthful meal planning straightforward, and buying even simpler. As properly as our many mannequin web websites That current recipes, we Even have 12 devoted recipe web websites, Similar to Recepedia, assisting people To Search out recipes that meet their food regimenary preferences And wants, As properly as to low-value, low-waste and batch-put together dinnering recipes. While completely differents assist people So as to advertd extra greens to their plates, put together dinner with seasonal, current components, and make life simpler with useful meal planners.
In Canadverta, Meals That Matter is our personalised meal planning and grocery destayry system. This embraces 500+ chef-curated recipes from Knorr, Hellmann’s And a lot of of our completely different fashions. Recipes Might be searched using filters To fulfill food regimenary and way of life wants, Similar to our greater-for-you recipes.
And Knorr Helps people to take pleasure in extra crops at mealtimes in three Other strategies: Plates – by inspiring cooks to put together dinner using sustainable components; Products – by supplying tasty and useful plant-based mostly decisions; and Plattypes – by suggesting a Future 50 Foods twist to conventional dishes on our recipe websites.
Harnessing The power of our fashions
Everyone can use Barely assist and inspiration to put together dinner nutritiously and our mannequin power can play An important position. Studies have proven that well being message advertising campaigns Ought to be related, thrilling, straightforward, truthful, and unique. And To exactly convey a message effectively, They’ve To behaveively contain the Viewers too. We Adjust to these guidelines, and use The power of our fashions to encourage people to eat extra greens, try plant-based mostly recipes and diversify their food regimens.
Healthy and sustainable food regimens with Knorr
Knorr is our largest meals mannequin. It’s On the forefront of our efforts, with its objective of ‘reinventing meals for humanity’: driving shifts in the direction of extra various and plant-based mostly food regimens That are greater for the well being Of people and the planet. Definitely one of Some strategies we’re doing this Is by way of Knorr’s Future 50 Foods, which we developed with WWF-UK.
The Long time period 50 Foods are components That are good for us and the environment. These meals are assisting people To find new flavours and diversify their food regimens in the direction of extra sustainable options.
So far, Higher than 1,000 Knorr Future 50 Foods recipes have been developed by 200 Knorr cooks in 90 nations. The recipes function on packs and Knorr web websites, inspiring the hundreds of hundreds Of mom and father that take pleasure in Knorr merchandise Yearly To place greater components on their tables.
Do You understand tright here are As a lot as 50,000 edible plant species On the earth? But we tfinish to eat just three of them – wheat, rice and maize. This is dangerous to our planet and implys we’re lacking out on scrumptious flavours, As properly as to important nutritional vitamins.
Knorr’s Eativist advertising campaign is on a mission – to encourage people throughout the globe to make problems greater For his or her our bodies and the planet, by altering whOn they Positioned on their plate. With Simply some small, straightforward swaps, like consuming extra beans And fewer meat, or switching rice for quinoa, collectively We will make An limitless distinction.
Knorr launched the World Eat for Good Day advertising campaign in early 2021 to unleash the inner ‘Eativist’ hidden in all of us. And in 2022, Knorr launched the Plizza, the planet-frifinishly pizza, madverte with a wholegrain crust, tomato sauce (Really) and black-eyed pea hummus, watercress and spinach as primepings.
Our Knorr Eat for Good advertising campaign was named The primary biggest meals advert worldwide by Ad Discussion board.
We’re furtherly creating revolutionary companionships to velocity up consumption of the Future 50. For event, with our Unilever Food Solutions meals service Industry, we’re collaborating intently with internationwide meals services agency Sodexo. Together, we’ve developed 40 recipes, conveying components like amaranth seeds, the ube (purple candy potato) and maitake mushrooms into workplaces and organisations worldwide. We’ve launched these recipes In further than 15 nations.
We furtherly proceed to work with companions, collectively with Chefs’ Manifesto, WWF, Gro Intelligence, Food for Local climate League, and completely differents. Together, we’re reinventing meals for humanity for The Benefit Of people and the planet.
We run advertising campaigns and programmes throughout markets to encourage people to eOn the Future 50 as An factor of on A daily basis recipes. And we proceed to harness The power of our fashions on every continent, with the ambition Of advertjusting the method the world eats. Listed right here are A few of Knorr’s Eat for Good native advertising campaigns.
By inspiring extra selection in food regimens And transtypeing basic dishes, Knorr’s Cheat on Meat advertising campaign is working with Tv cooks The Bushy Bikers To assist UK households advertopt extra vitaminally and environmentally acutely conscious life.
Knorr BuonCibo is prompting Italians to convey extra variety to their plates and assisting them join with greens by way of gardens and problems.
Knorr is enhancing consuming habits by assisting Mexican households understand how tradition, ideas and emovements affect The joinion we have with meals.
Our Com Nha Du Rau (Lots Veggie Meals) advertising campaign Helps households type vitaminally stabilityd consuming habits by Adjust toing the 4-3-2 precept for collectively with enough fruit and greens Within their food regimen.
Knorr South Africa is on a mission – To reintypeationrce The differ of The regular plate of the nation.
Serving to people to advertopt greater habits
It’s not solely Knorr and Hellmann’s That are assisting people to advertopt greater habits. Lipton Inexpertised Tea’s mannequin objective is to awaken Indians to combine properlybeing into their on A daily basis stays. It’s doing just that by displaying people the small steps They will take To primarytain match and properly hydrated. Through our tea Industry, we’ve prolonged understood how important hydration is for good well being and primarytaining just The proper quantity of physique fat.
We’re elevating consciousness of the significance of primarytaining match wright hereas reprimarying hydrated. Afacet from the zero-calorie Benefit of consuming green tea, it’s furtherly acknowledged for its fat-metabolising properties. Scientific research current that this Is usually attrihowevered to catechins, A Sort of flavonoid, of which green tea is a rich supply.
We’ve been talking Regarding the goodness of tea by way of numerous channels. Our Lipton Inexpertised TeA house-to-house advertising campaign Helps people To know that a healthful Body Mass Index doesn’t primarily translate Right into a healthful physique fat proportion and that, in The Long time period, greater physique fat Is just unhealthful. Through our teabags, packs And tv advert, we’re reminding people of small movements They will combine into their Daily routine to lower physique fat.
Wholesome dishes for cooks and their clients
Pre-pandemic, in some parts of the world, consuming out of The house was on the rise. But with lockdpersonals, With The power to afford to eat out turned a luxurious For A lot of. When Individuals are fortunate enough To have The power to eat out, or get A house destayry, We’d Want to make it simpler for them to eat well beingily.
Our mealservice Industry, Unilever Food Solutions (UFS), Helps cooks and put together dinners in over 75 markets To reardiffer extra nutritious meals For his or her clients. UFS Acadvertemy currents chef teaching on factors Similar to plant-based mostly put together dinnering, vegan delicacies and healthful consuming. UFS furtherly currents on-line recipe inspiration.
As properly as, we assisted to develop, and proceed To promote, the Chefs’ Manifesto. That is typinamey an initiative led by the SDG2 Advocacy Hub, A worldwide coalition working collectively to deal with hunger. The purpose is to assist cooks from 77 nations To impact extra nutritious and sustainable food regimens. On Earth Day 2021, For event, we assisted A mannequin new recipe booklet, Eat for Good Swaps, Which incorporates recipes using Knorr’s Future 50 components.
More and more extra UFS recipes and merchandise At the second are plant-based mostly or vegetarian. In 2021, we proceedd our PLANTMADE recipe and suggestion plattype in Germany, Austria and Switzerland, to encourage cooks to serve extra plant-based mostly components.
UFS furtherly assists cooks who put together dinner for particular populations, Similar to aged people in hospitals and care houses. We’ve developed tasty merchandise that cater to their particular wants. For event, our aged care services embrace specifically designed merchandise that make chewing and swpermiting simpler. Our UFS web websites Across the globe function devoted pages for aged care, and our Aged Care RE:FRESH plattype Is Dedicated to our aged house meals services.
Plant-based mostly meals Clarifys how we’re assisting people to entry meals That are greater for the well being Of people and the planet.